You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

• Publisher ‏ : ‎ Penguin
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 160 pages
• ISBN-10 ‏ : ‎ 9780141016405
• ISBN-13 ‏ : ‎ 9780141016405
• Item Weight ‏ : ‎ 125 g
• Dimensions ‏ : ‎ 7.76 x 5.08 x 0.39 inches