From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitz scale.

Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitz scaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the
necessary shifts in strategy needed at each level of scale.

• Publisher ‏ : ‎ Harper Collins
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 288 pages
• ISBN-10 ‏ : ‎ 0008303630
• ISBN-13 ‏ : ‎ 9780008303631
• Item Weight ‏ : ‎ 294 g
• Dimensions ‏ : ‎ 15.3 x 2.6 x 23.4 cm